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About us page template nonprofit3/1/2024 ![]() In our 2023 CauseVox Giving Study, we found that 39% of donors say testimonials from beneficiaries would boost their likelihood to donate. One of the primary ways we do this is through story. We are constantly seeking purpose and significance in the world. We’ve said it before and we’ll say it again – good storytelling matters! To optimize usability, clearly label links and buttons and create intuitive paths in such a way that allow users to effortlessly navigate, transact, and access information. ![]() Whenever a user has to dig around to find what they need, chances are, they’ll end up frustrated and leave your site. Your visitors should be able to quickly understand what your organization does, why it’s important, and how they can get involved. Clear Navigation & StructureĪlong with optimizing for mobile, ensure you have a clear and concise message. ![]() Pro Tip: Unsure if your website is mobile-friendly? Google has made it easy to check with their free, algorithmic testing tool. This, in turn, means you’ll lose out on organic searches. If your site isn’t optimized for mobile, you’re penalized by ranking lower on their search engine results pages (SERPs). Since 2015, Google has pushed a “mobile friendliness” ranking factor for users searching on mobile devices. These are all culprits of a frustrating UI (user interface) that can cause visitors to quickly abandon your page.Īdditionally, not having a mobile-friendly design can hurt your cause in other ways. Maybe it takes forever to load or it’s flat out confusing to navigate. Recent stats show that over 60% of online traffic comes from people using mobile devices, which makes it that much more important to prioritize responsive, mobile-friendly design.įor instance, imagine if someone visited your website and they’re forced to scroll from side-to-side or pinch-to-zoom because the content didn’t size correctly or the buttons were too small. Sure, your layout and content will vary depending on the nonprofit’s industry but there are core features that should be present on every nonprofit website. With a growing emphasis on user-friendly experience in the online world, a nonprofit website should be designed with your end users in mind. Website design is so much more than just looking good it has to perform well. “People ignore design that ignores people” – Frank Chimero In a nutshell, your website does a lot and a great nonprofit website is one that engages visitors and encourages them to take action. Provides resources such as educational materials and toolkits.Showcases impact with personal stories of those who have had their lives changed by your work.Solicits support and drives charitable donations.Promotes ways to get involved such as upcoming events and volunteer opportunities.Communicates your organization’s mission and vision. ![]() These days, with everything taking place online, a nonprofit website is one of the most important ways the public can learn more about your cause. In this blog, we will explore the importance of having a functional website, the elements that go into it, and nonprofit website examples to reference. A solid nonprofit website is one of the most important tools to amplify your efforts and drive your mission forward. Although it’s common for nonprofits to think of their website as something to check a box, simply having a website is not enough.
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